STORE ANALYTICS: IMPROVING STORE EFFICIENCY THROUGH BzANALYTICS’ FACE DETECTION TECHNOLOGY

In today's digital age, technology has transformed how businesses operate, and face detection technology is a prime example of such innovation. It is a reliable method of authenticating and identifying individuals. Combined with high-quality cameras, it can be a game changer for retailers. BzAnalytics, a leading provider of store analytics solutions, has created a portfolio that enables store admins to analyze their store's activities using face detection technology.

Importance of Store Analytics

The retail industry is highly competitive, and store administrators must constantly analyze their operations to make informed decisions. Store analytics allows them to monitor footfall patterns and customer demographics and optimize their store layout to improve efficiency. BzAnalytics' store analytics solution offers a bird's-eye view of the store, allowing admins to monitor every corner of it.

How Does Face Recognition Work?

BzAnalytics' face recognition application detects and searches for faces using the Openface algorithm and a Siamese network. The face detection API returns facial features like coordinates, gender, age, face quality, blur, and head pose. The face token/ID of detected faces is saved in a Face++ server collection, which is then used to find matches with newly discovered faces via the search API. The application marks a significant advancement in facial analysis technology.

Features of BzAnalytics' Store Analytics Solution

BzAnalytics' store analytics solution uses images captured by IP cameras placed at various locations in a store. Face detection is done for each captured image, and face comparison is done for detected faces to assign an identity to the face. Some of the main features of the application are:

• Store view gives the administrators a bird's-eye view of the store, allowing them to monitor every corner.
• Total pedestrian count values tracks the number of pedestrians who enter and exit the store, allowing admins to understand footfall patterns.
• Customer and employee heat map generates a store heat map, displaying where customers/employees spend the most time and allowing admins to optimize store layout.
• Average visitors per day, week, and month provides data on the average number of visitors to the store, allowing admins to plan staffing accordingly.
• Gender and age-wise counts collects data on the gender and age of customers, allowing admins to understand their customer base better.
• Holiday/busiest time customer count and trend comparison collects data on the busiest times in the store, allowing admins to plan promotions and discounts accordingly.

With high-quality cameras and face detection technology, stores can take the first step towards a more efficient future with BzAnalytics' store analytics solution. The application can help store admins optimize their store layout, plan promotions, and improve overall store efficiency by providing data and insights. If you're looking to enhance your store's performance, investing in BzAnalytics' store analytics solution can be a great idea.